Jeph Maystruck

Saskatchewan, Canada

You Don’t Need Marketing, You Need A Movement: Capturing Our Collective Stories

Jeph has an utter disregard for the status quo. He gives keynotes regularly on marketing and social media, hands out lottery tickets daily, and runs a marketing company out of Regina called Strategy Lab. Outside of “work”, Jeph co-founded Big Idea Camp, co-founded The Honest Conference, and has taught Marketing at Saskatchewan Polytechnic and Social Media at the University of Regina. Jeph has published over 100 songs on Soundcloud (his DJ name is DJ Clumsy Vegetarian) but his greatest achievement in life so far has been fatherhood – he currently has a two and a four-year-old.

Program Description

This presentation unveils a transformative narrative that transcends traditional marketing paradigms. In this captivating journey, we explore how organizations have shifted their focus from mere marketing tactics to igniting movements that resonate with their audience on a profound level. At its core, this story is about the emergence of Gentle Teaching as a guiding philosophy, fostering empathy, authenticity, and inclusivity. It showcases inspiring case studies of brands that have leveraged this approach to not only connect with their customers but also make a positive impact on society. As we delve into this narrative, we uncover the secrets of crafting authentic brand stories, cultivating brand advocates, and measuring success beyond traditional metrics. This is not just a tale of marketing; it’s a call to action, an invitation to start a movement that goes beyond business and leaves a lasting mark on the world.

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